Chain of City Supermarkets.
PRIGORODNY.
Concept
Private client
Syktyvkar | 2023
purpose.
The goal of the grocery store chain's rebranding was to create a brand image of high-quality, farm-grown products that can be purchased close to home. Prigorodny is a chain of stores with its own greenhouses and farms in the vicinity of Syktyvkar.
Home-made Quality with Urban Scale.
The logo reflects the company's independent production, which is a key point in the development of identity. It was important to us that the corporate identity take into account the historically established components of Syktyvkar's cultural landscape space and, at the same time, fit organically into the city's existing identity.
Natural and architectural analogies became the basis of artistic research. We maintained a continuity of form, drawing inspiration from the pitched roofs of Syktyvkar's low-rise wooden buildings and the greenhouses of Prigorodny. The silhouette and tectonics of firs, spruces, and pines influenced the formation of additional elements of the logo.
project concept and solutions.
Project Details.
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